Analytical results of the teaching evaluation programme a.y. 2024-25

Marketing Management

Courses of direct afference

20125 CHANNEL MARKETING (Trade evolution, analysis and planning)
20133 INDUSTRY ANALYSIS (Industrial economics and economics of innovation)
20139 LEGAL ISSUES IN MARKETING
20145 BRAND MANAGEMENT
20159 BEHAVIOURAL SKILLS SEMINARS
20175 UNDERSTANDING CONSUMER (CONSUMER BEHAVIOUR AND CCT) - MODULE 1
20176 UNDERSTANDING CONSUMER (CONSUMER BEHAVIOUR AND CCT) - MODULE 2
20302 ADVERTISING MANAGEMENT
20307 INDUSTRIAL MARKETING
20309 SERVICES MARKETING
20310 EXPERIENTIAL MARKETING
20311 INTERNATIONAL MARKETING
20314 MARKETING APPLIED SEMIOTICS
20317 TRADE MARKETING AND CATEGORY MANAGEMENT
20429 SALES MANAGEMENT
20475 EVENT AND MEGA EVENT MANAGEMENT AND CREATIVE INDUSTRIES
20524 VALUE CHAINS AND BUSINESS MODELS IN FASHION & LUXURY
20529 INNOVATIVE RETAIL DESIGN
20543 SOCIAL MEDIA MARKETING
20631 PRICING ANALYTICS
20670 SOCIAL MOVEMENTS, MARKETS AND FIRMS
20671 LUXURY COMPANIES IN THE GLOBAL LANDSCAPE
20755 ECOMMERCE
20756 DIGITAL COMMUNICATION
20838 STRATEGIC MARKETING AND ANALYTICS (DATA & ANALYTICS FOR STRATEGIC MARKETING DECISIONS) - MODULE 1
20839 STRATEGIC MARKETING AND ANALYTICS (WEB ANALYTICS) - MODULE 2
20843 MARKET RESEARCH AND BUSINESS FORECASTING
20846 STRATEGIC ANALYSES, ESG AND FINANCIAL VALUATION
20895 INNOVATION IN THE DATA ECONOMY


Analytical results of the teaching evaluation programme a.y. 2023 24
Analytical results of the teaching evaluation programme a.y. 2022 23
Analytical results of the teaching evaluation programme a.y. 2021 22


No statistical data are given for those subjects for whom only a very small number of questionnaires were filled in.